...I thought we’d kick off the new site’s Gallery section with this unusual beer related instrument from our archives.

What we have here is a left handed 12 string 1987 Hamer ‘Miller Genuine Draft’ promotional model guitar.

Created as promotional instruments by Hamer Guitars for the Miller Brewing Company between 1986 & 1987, this custom-ordered lefty is the second variant model. It is one of only two to three dozen of the black and gold ‘Genuine Draft’ model instruments produced.

Features of this instrument include:

• Rhomboid body shape.
• Opaque black finish.
• Miller Genuine Draft graphics.
• Single OBL humbucking pickup.
• Chrome plated hardware.
• 12 Schaller tuners.
• Adjustable bridge & stop bar tailpiece.

The silver trim border on the face of the instrument is inlaid metal. An unusual touch.

These were not inexpensive instruments, which may explain why so few were produced, and were built to Hamer’s typical high standards.

This instrument was part of my personal collection for several years, and I actually recorded with it. It is a nice sounding guitar, although due to it’s single picked is somewhat limited in tonal variation.

I do not know the current whereabouts of this instrument. If you are the current or a previous owner, or have any further info on this guitar or others like it, feel free to email us.

Scott

URL Links: Hamer Guitars • Miller Brewing Company